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04Personas/ First line

Business / Product Leader

Accountable owner of each AI use case — and its failures.

You are accountable for
  • Shipping AI value with a risk profile the enterprise can carry
  • Clear rules: what needs review, what is pre-approved
  • Customer trust in AI-touched journeys
What keeps you up at night
  • Being the named owner of the use case in the incident report
  • A six-week review queue killing a two-week opportunity
  • Quality decay after launch nobody was measuring (the Klarna lesson)
Decisions you own
  • Own the use case in the registry: purpose, tier, human-oversight design
  • Define outcome-quality metrics beyond deflection and cost
  • Decide where humans sit in the loop — and make review real work, not a rubber stamp
Questions you should be asking
  • What may this AI never do, and where is that enforced?
  • What does good look like in production, and who watches it weekly?
  • When the AI is wrong, what does the customer experience?